christian ross

Depend much on social media?

While I am all about utilizing social media to market your product and I am also in favor of using it to garner as much feedback as possible from the consumer, there is a limit to which I would take it.

I’d say the creator’s of the new Joshua Jackson film One Week crossed that line recently. Their attempt to garner some hype over the movie was probably set back slightly after taking a full-page ad out in a Toronto newspaper this week and including a page filled with reviews of the film.

My guess is that they stuffed it with so many reviews to hide the fact that they were actually comments from users about a clip of the film on the video hosting site YouTube. And that at least half of the comments noted that they had not yet seen the film but are more along the lines of “this movie is going to be fantastic” and “can’t wait to see this.” Ouch. Social media marketing gone very wrong. I’m betting they know the fact this this movie should have gone straight to DVD.

See for yourself. (more…)

Help Jonathan Snook adopt (again)

A major player in the world of web (both design and programming) was looking to adopt his third child along with his wife in the near future, the future came a little sooner than expected.

Read all about it (and contribute if you’re inclined) here: http://snook.ca/adoption

Through the use of twitter, in 12 hours he’s almost hit the $2,000 mark (13% of his goal). Pretty good for a campaign slated to go through April 18th.

There’s got to be a business model for twitter somewhere out there…

Good social marketing campaign?

Still wrapping my brain around this: http://skittles.com/

They are using most major forms of social media to show their product and how people interact with it including twitter, facebook, youtube, flickr and wikipedia instead of having a standard website.

Interesting concept, I can imagine that it won’t be long before we start to see this over and over again.

Thoughts?

Social networking?

I get the computer equivalent of a funny look when “Internet people” find out I don’t have a Facebook or Myspace account. In fact, I get quite a few funny looks when I mention it to live people as well.

There are many reasons why I have chosen not to sign up for an account to either one. Tonight I will submit reason #4638 to my list of why I don’t plan on staking claim to a piece of Myspace real estate:
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